Read this: Radio Academy Festival 2022

celebrate summer with Mamma Mia take it's funny that all around the world on stage in London that timer songs as ABBA

it's the world's funniest musical Mamma Mia at the Novello Theatre you already know you get a love it.

How we going to have the energy challenges Ecuador is looking at the broader and if you picture from wind power to boiler and gas and carbon capture and storage together with our partners energy transition by delivering the Broad energy makes we all need today and tomorrow and welcome to the media podcast play live for the Radio Academy festival 20-22 the highlights takeaways and gossip from the audio industry Michelle donelan becomes the UK's new culture secretary.

What's in store for the BBC and Channel 4 + cantasi dp4 Media Solutions Jane Austen shares her tips for Media marketing edition of the media podcast this week we wish him all well.

That's so before we meet the panel though.

Have a quick look at what's been going on in the media news and Israeli investigation and found that journalist shireen Abdul was likely killed by unintentional Fire by the Israeli Defence Force Laura kuenssberg new BBC TV show stole the Twitter sphere has comedian Joe Lycett new prime minister Liz truss form of President Obama has won an Emmy for the rating the Netflix documentary our great national parks and BBC sounds.

A new section called local to me and he feature will show programs and podcast that people can listen to In Their Own local area we're all at the Royal College of Physicians in Regent's Park for the Radio Academy festival.

It's just at the afternoon coffee break and catch up with three audio experts first.

It's radio producer and Charles and may be unfamiliar with the festival what's happening today.

He's here from the radio industry, and what are they up to everyone seems to be here? I think they're mainly talking and trying to eat as much free cake as they can because that's what we were very good at the radio industry is so lovely to be back in person after having had a couple of years of being virtual.

I can't think it's just been the fashion industry events recently and what's the different this used for the first time in many years we got a multi-room festival again, so we had quite a few years ago.

It was a 1 mm.

Back in the day for those receiving coming for a long time we can remember when it was a multi-day event and motorhomes and so it kind of got this lovely compromise of a one-day event but lots of rumours going on which is great in theory, but of course FOMO at all times in the main theme that emerged for you.

I've been in we've been talking about gen Z call development and also it's nice that things like this.

Just to be reminded of the bit of the star-studded spangler this that you can get in radio that you don't always you know it all of your friends that you're doing all day every day when you're ready toiling away over a word processor or something or a document or a budget.

Stephanie Hirst and Michelle visage dancing around our bags at the end of that was brilliant, so there's been a lot of fun.

Thanks for that back in a minute with a man of many hats which of the several jobs.

You're currently they would you like to highlight of different projects but if you're listening, but I've been doing that.

I would have been good fun in British politics has been delivery.

What's the word of this festival I think for me.

It's been authenticity which has been talking about quite a lot to both in the session about gen Z amongst the kiss presenters by Nicky Campbell and like the doors in the Fireflies session and a lot of I think comes from the podcast in world where people have been more then.

And that sort of having a big effect on the way people approaching approaching Radio now and that seemed to be a buzzword in quite a few of the sessions keep it real people turn to radio audio industry knows where the hell is going on because we what we've not really had his son of a big vision of the radio today.

Nobody saw still haven't said well.

I think you're going to be in the next 510 years and that's the one thing is missing from today is here with delighted to welcome you Laura you don't have to be funny funny a lot of the ability to be funny on occasion.

I think know how long have you been a freelance for the Great Lever

Why have you felt? This is a good time to leave the BBC is it because there's a cost of living is about there's not really been like a wholesale vision for the industry put across today everything not just this industry for everything is really uncertain so I don't think it's really possible to come up with solid you have like this is where things are going so I was at the BBC Radio 4 Extra for 10 years.

I don't feel like being outside is more uncertain than being BBC or any section of this industry.

I think there's a lot of uncertainty about everything about whether will you be able to do you know it's a huge thing that we as a sector.

Have fully embraced the fact that the BBC and commercial radio on the longer the only games in town a lot more about what I'm going to do linear Radio today with the podcast show in May which felt so exciting a vibrant and I forward facing and considerably today, but those two events.

We are highlighting the differences in sector.

What's my favourite Radio podcast and because well, they are now should be the same thing in that they are audio.

There was a completely different things and it's that thing you know I was also really exciting and there were loads of different people and you know different voices all that kind of stuff.

I think it's I don't know it's really interesting time in this industry.

External factors affecting how we approach the industry and what we can do with a member of the BBC with some large funds that you've been told you have to make a cut do you cut News cast or the world at one and a question things but I guess you know if you've got to save money you probably work out how efficiently the money is being spent and make the decision that way so it's probably what so I'm going to say differently actually because it was really interesting to hear Heidi Dawson and Nicky Campbell talking about the strength of BBC journalism and the connection.

Audience and that comes in a week after we are we seeing the Lord of the newsagents and lots of people leaving the BBC to so-called reclaim their voice so you I think the importance of BBC news in in this space has more gone never turned up at some Media headlines when I was surprised to see Liz truss take the top job, but there was someone expecting use with the resignation of Nadine dorries culture secretary.

Did you make about mad navs as they like to call a disappearing? I'm sure there will be some people who I'm not sure how many they will be but I'm sure there will be some I think it's been difficult because over the last few years.

We have not had a culture secretary in place the more than about.

The month stops at all, so none of them is really had a chance to make particular impression or strategy other than the times when they say stuff that stupid and shows that they don't understand the industry.

They give me chance to get people who've had any background data.

Would have a vague idea about 10:30 offers funded.

Just been announced as the replacement how much do we know about her pop up my mum let's find out in this format breaking media quiz called True or False it's Michelle donelan holds the record for the shortest serving cabinet member in British history today's secretary for education for 36 hours and then resigned well done bread.

She's been a member of parliament since 2010 true or false.

I think she's more recently.

I think Laura wins that with a very tentative false because she was elected in 2015.

So it's been quite a m cries and here's a clip from the Melksham independent news as she's launched a petition to reverse the BBC's decision to charge a Rover 75 the and she says that the licence fee is an unfair tax and should be scrapped altogether true or false very true and true or false and the limited marketing for the World Wildlife Fund UFO

Like 2 to 1 and 1 is that mean that I get to be the culture secretary in a month what type of Michelle diamonds in tray in Channel 4 will be hoping that the Conservative Party have much bigger things to worry about that.

Maybe that fit into the long grass, but it does seem to be unfortunately quite a bit of momentum high-top thing.

I think about the BBC licence fee about things whether anything actually changes.

I don't know what to say that it's harder to defend the licence fee.

Then it was 10 years ago to carry on the licence to be there is going to be a constant the thing about mechanics of it being a licence fee and then there's just whether the BBC should have any funding at all and obviously if you're a competitor to the BBC and don't want to see it.

Do well, then the BBC having any funding at all.

It is considered that it's getting harder to explain to somebody who's even 40 letterloan 30 Watt the licence fees for you know why why we paying tax for something that's like the Church of England we not really hearing much about having the BBC's in the way that other broadcasters would be reminding us all the time and the reasons that having a pot of money.

That is not controlled directly by governments but is done in the spirit of the Republic as a whole is a good thing and that star stories you can tell.

Did you actually have to tell them and so some of it is down to the BBC needing to say he is why I was having some funding is a good thing outside of the UK they will say that the BBC is the best public service broadcaster in the world and they are baffled as to why a bit there anybody in the UK would want to damage it so you got to see that is the flip side.

This is the media podcast we are live at the Royal College of Physicians in Regent's Park in London where at the radio show me festival 20-22 and it's time now for our deep dive can't are released their latest data on consumer attitudes to media marketing president of Media Solutions of Jane Austen to find out which ad platforms are thriving this year is she is explaining why does a critical gap between the preferences of Mark

And their audiences show that actually the number one is now sponsored events.

Obviously events took a bit of a a back seat for the last couple of years, but they are now there's a preferred advertising environment so these real-world advertising environments and are coming to the for second is magazine ads and third is cinema ads and even sale as well make sense showing at number for and then the digital channel that comes in at Number 5 is actually digital out of home and I think that's like digital billboards digital billboards and yeah, and we've seen closing in the type of billboards.

You know for Dee environments huge amounts of creativity going on in digital out of home.

So it's a very dynamic and creative advertising environment as perceived by and when you go to the online channels looking at the online channels that consumers prefer and this is around the world Amazon is the number one this year in terms of

Equity so around the world it has the Top Ranking among consumers for how they see their advertising to be useful and they have positive attitudes towards.

It is followed closely.

I have to be said by tiktok and then Spotify and then Google and snap in the top-5 those of the top 5 online media Brands around the world, but I think it's in that those all environments where advertisers do you have to pay attention to the context and they have to tailor the advertising to those formats and those environment just use the same digital ad everywhere.

So you know it is some of the negative things that we find about online advertising which include things like to intrusive PETA Turvey passive targeting are actually improving this year last year consumers felt a lot more strongly that or more digital advertising was intrusive or irrelevant to them.

It's in.

Point out here that he has to use towards digital advertising across all platforms are getting more positive people in the ad sets and brands as well.

He can't just kind of 1 creative and sort of Jumper everywhere across all the channels on other platforms.

Yeah, the things people interested in at things that are very much tunes to the to the medium that they can see that's right.

Yeah absolutely this is something that you know we talk about a lot at kantar and actually we have proof that if you have a campaign that is not only coherent but all customised to each channel.

It is actually 57% more effective.

We're still seeing you know campaigns coming out the will be nasty.

Look at where is it Factor same created? That's running across different formats and different channels, but more more advertisers are getting to grips with this and you clearly you know tiktok has I think so just slightly changed the game in this because it you clearly.

Copy on it on a tiktok.

Ad you have to create something special you have to consider the environment.

You're probably going to be using an influencer and thought you have to reconsider.

You know you might have a slow you might have a patch tag challenge so actually makes Advertiser something really rethink the concept of what marketing means on those channels that was going off from Canton speaking to Matt Deegan earlier mate should be presenting This podcast but he's a bit poorly so get well soon that you can hear that full conversation including James advice for media companies planning their marketing strategies for 223 on our patreon and do that you have to go to a patreon.com mediapad and subscribe you're here Jane and a host of other full-length interviews from industry leaders and experts.

There is also available on the counter website that can't are spelt k a n t a r Media reaction.

What's time now for a short break and will be back after this the door from the Radio Academy celebrate summer with Mamma Mia funny feel-good tail hurts all around the world and see it then on stage in London where it all began featuring the timer songs as ABBA know you love it.

Are we going to solve the UK's energy challenges equinor is looking at the broader energy picture from wind power Toyland gas and carbon new jobs and thriving Communities Together with our partners.

Energy mix we all need today and tomorrow find out more at time to discuss some of the other sessions at the radio Festival taking place around this year was the BBC spent half an hour entertaining Lee telling us why radios very important which I didn't think was really a keynote address it felt like preaching to the choir because we're the radio festival delegates we know radios and she's the one from television new probably should have been consuming it.

What does anyone think yeah? I'm inclined to agree.

I think like it was very nice, but it wasn't a keynote speech.

I don't think it was.

Introduction to radio everybody here definitely knows that radios important and how brilliant is and I suspect a lot of us know the history and you know all of that it was interesting to watch and you know I think it was a sort of I think Charlotte Moore used as a kind of shared platform to go and discuss the old and the new in terms of radio, which I supposed to start the day with a little bit like that kind of interview that you hear on Radio 4 Today programme when they say thank you for that question Nick what I'm going to do now.

Give you an answer to a question you didn't ask and it's I felt is that what I wanted was hello.

I'm sure that more and this is my vision in the next decade when I got was hello.

This is a paean of praise to the 100 years that I've got us to where we are now.

Did you feel let down at all?

Maybe maybe because some of you actually read the program in advance and like took it in and really paid attention and planned your day, but might be it.

So I wasn't I wasn't thinking of it as being a key.

No, I think it's going to be a keynote in here the future of radio and his my vision is the chief content officer.

I wouldn't have come away.

I would have come away disappointed, but because to me it felt like his history of the BBC 100-year history.

We had the head of BBC History with some interesting slides and anecdotes in and putting the context of the BBC and it's 100 years so it was an interesting kind of dental start to the day.

I enjoyed it the one thing and I don't want to be like I'm having a go at Charlotte Moore here, but the one thing that I did bracelet slightly was the at the start we will talk about the origins of the BBC in the British Broadcasting Company and quite rightly at the points being made how instrumental the engineers were that everything in the entire existence of our industry.

we went down the track of saying but we need to talk about some creative people and I have been introduced into so I'm not being biased so can we please not continue the trip to engineers and Katie thank you very much and did you hear Robert seatter the BBC historians mistake and he said he came to Radio 1 from Radio Caroline and yes, they rushed over quite how big the impact the pirate radio stations had on the start Radio 1 on saying everything that there is a big thing here in that pirate radio was set up to break the BBC's Monopoly and SO2

An alternative and also to play pop music and then they had all these new enthusiastic.

DJ's playing this music and then once they were banned.

They were taking my radio one, but it was Caroline Caroline but it was really his big passion and that's what he came into his own all-time authentic wireless.

It's high time we talked about gen Z or gen Z I know you want to say something but you can't BBC did you go to the session which revealed that there are more interested in podcasts, then they are in linear radio.

I did something that surprise surprise to anyone that it was also interesting that that keys that about 30% would rather than listen to audio.

Quite clean and 86% think the audiosex had a great revival so the fact that that that you're gen Z is engaged in audio whether it's podcast or whether it's weather Israel I didn't go to that session, but yeah, I think that I saw a kind of similar sort of people young people are listening to audio the all-consuming audio.

So there is a market for it just because they're not listening to Livia radio doesn't mean I'm not listening to a quite a lot of bits, but I thought were quite funny in that a lot of what they were saying that they wanted is what radio does it's just that we're not necessary talking about it and packaging it.

They want live reaction live interactivity or we can do that with radio.

They won't community they want Unscripted and authentic well actually we can also do that with Radio 2.

It's a positive thing overall.

I think it's just a case of slightly tweaking what we doing perhaps using different language at to put in an audience's one any other business absolutely fantastic job.

I'm talking to us about a radio station that could only be provided by the public sector you would do that in commercial radio that George droppings that she had a commercial radio players 2700 new tracks a year and six music PL19 BBC Bitesize should be doing and I thought for me Sam was a standout session today from a networking masterclass.

Basically knowing you have something to offer so if you're in industry events you go into that no one that you can talk to anybody.

You've got a reason to be there you could just throw your shoulders back and save my job and you can go out with anybody and I thought it was a really lovely way of encouraging people to like this way actually just go out and talk to people and no people and you don't know where that will take you in your career with you and I've enjoyed a lot of the sessions.

I particularly enjoyed the one talking about the metaverse and getting people to think creatively about how tech is going and how you might have an audio featuring there even though there's no concrete answers yet.

I like the idea of saying go and play with things and see how they work because that is appropriate to do and also we've been talking slightly negatively about some things that have been happening, but really I think we've had two years and not seeing each other properly and I remember compasses in the

We're all doomed radios dude.

No one's listening all the you can see people who can be reminded about why we have this job and why we love what we do and so I've come away feeling very positive and happy so I'm sorry to go against the grain, but maybe it was Sam Ryder has been rubbing off on me.

That's all apologise for organising some of the conferences where people did say we're all doing the many years ago when I was there in the Radio Academy that is all we could manage if you've enjoyed this shows you mean it by doing any or all of these things as a presenter read your colleagues about the show on Twitter or LinkedIn and become.

Patreon.com mediapad will be able to access and archiving deep dive into use of leave your experts had his patreon.com followers to hear new episodes when I drop on your podcast app of choice can subscribe and follow my name is Trevor and Laura and and we're all available for anything the producer of the immaculate cast of was Matt Hill and it was a rethink audio production.

We will see you next week.

Celebrate summer with Mamma Mia take it's funny.

It's all around the world and where to see it then on stage in London where it all began featuring the timer songs as ABBA it's the world's funniest musical Mamma Mia at the Novello Theatre you already know you love it.

Are we going to the UK's energy is looking at the broader and if you picture from wind power Toyland gas and carbon capture and storage and together with our partners energy transition by delivering the Broad energy makes we all need today and tomorrow.

Find out more at equinox.co.uk I never like the analogy of enjoyed being this comes down and never liked it, but I will come home when I was the all my people my people live here.

I'm over to New York and I went all over the world when I came home.

My people were still here.

My family is here.

So how do you talk about a city maggots disappear? My name is Jessica care more this is intersections Detroit resilience and herself in the heart of the day on Apple podcasts Spotify or wherever you find great stories.